ROLE: As a Website Designer, I was hired to reconstruct, organize, and enhance the visual appeal of the Festival Travelers website. The goal was to find ways to attract the user interest, increase user engagement, and interactive behaviors.

CONTEXT

Mark T. Green is the founder and editor of the Festival Travelers website, that provide updates on specialized festival and musical events national and international for audiences who are interested in both musical performances and festival culture.

PROBLEM STATEMENT

Festival Travelers is a web-based platform that displays information pertaining to music, festivals, and upcoming events. Also, It enhance accessibility for users seeking updates. But the website suffers from poor and repetitive navigational structure, resulting in unclear page hierarchy.

Problem statement question:

How might we effectively increase and maintain the target audience interest to encourage participate in surfing and be interactive on the platform?

To get data for the best results to solve this problem I used:

• Research questions
• Word Cloud to reflect the webpage's context by clustering together in the Word Cloud.
• Empathy map

SOLUTION

The goal is to create a strong presentation to maintain user interest, increase visibility appeal, efficient navigational structure, and stimulate customer engagement and interactions on the Festival Travelers website.