ROLE: As a UX/UI Designer, I was hired to Identify the issue and come up with a solution to keep 80% of City Cycle’s customers booking their bikes through the website. My strategy was to redesign the website to make it simpler so customers could easily find the option to make bike reservations online without any hassle.

CONTEXT

“The city’s best provider of local bike rentals since 1993. We want you to have a wheelie great experience – from the time you get to our shop, to when you are spinning around the city.

PROBLEM STATEMENT

The owner, Mimi is trying to see why patrons aren’t using the City Cycles’ website to book to rent a bike. The challenge is that users struggle trying to find a way to rent bikes. So their alternative is making reservations over the phone.

Problem statement question:

How might we encourage customers to rent bikes on City Cycles’ website?

To get data for the best results to solve this problem I used:

• Research questions
• UX SWOT Analysis (Professional critics on the current state of the website).
• User flow chart
• The line graph will be used to compare the increase or decrease of traffic with new and returning customers, as a follow-up to the improved website design.