ROLE: As a UX/UI Designer, I was hired to enhance the visual appeal and overall experience of a small cosmetic online website called, Beauti & Bold. My goal was to find ways to attract more consumers and boost customer purchases, all while, aiming to connect with her target audience.

CONTEXT

Former R&B singer Michelle Scott Ling launched her small cosmetic line in September 2022. The objective of Beauti & Bold was to create a distinctive brand to attract those who enjoy quality makeup products at a more affordable cost. However, she observed that customer engagement and sales did not meet her expectations over time.

PROBLEM STATEMENT

Michelle Scott Ling, the CEO, and founder of Beauti & Bold cosmetic line website has been facing challenges in boosting customer purchases for her products. The lack of high-quality design, professional photographs, and social proof information has affected the perception of the company’s website as a potential scam, leading to significant financial setbacks.

Problem statement question:

The main question is how might we effectively gain and engage the target audience to encourage them to purchase her products more?

To get data for the best results to solve this problem I used:

• Research questions
• Competitor analysis
• SWOT Analysis
• A line graph will be utilized to monitor the improvement in customer sales following the reconstruction of the Beauti & Bold website.