Glamour & Gurlie is an e-commerce website that focuses on enhancing your wardrobe with a diverse selection of accessories, including earrings, bracelets, necklaces, rings, sunglasses, purses, hats, and belts. These items are not only hypoallergenic but enable you to radiate confidence as you step out into the world.
Glamour & Gurlie has been operating since 2023 and seeks to broaden its reach by competing against established competitors with a few years of experience in the industry. However, despite offering high-quality products at more competitive prices, they haven’t been able to gain momentum with their target audience, particularly when compared to consumers who tend to purchase from well-recognized and successful accessory brands.
How might this small e-commerce website increase its popularity by attracting the attention of the public towards buying jewelry and incorporating accessories, such as bags, belts, and hats?
If there are curious customers who are interested in buying products and provide genuine reviews, then this will help increase the confidence in the website and establish loyalty with customers.
If Glamour & Gurlie offers hypoallergenic and high-quality accessories then there will be a sense of inclusion to marginalized people when it comes to finding accessories that don’t irritate the skin.
The goal is to create a strong brand presence from its competitors, increase visibility, and generate interest in customers to buy jewelry, sunglasses, belts, and handbag products. The company hopes to reach at least 25% customer gain after the redesign of the website.
